The broad style categories a fragrance belongs to.
- Fresh
- Clean, bright scents built on citrus, aquatic, or green notes. Easy to wear and great for daytime and heat.
- Citrus
- Zesty, sparkling scents led by lemon, bergamot, grapefruit, or orange.
- Aromatic / Fougère
- The classic “masculine” or barbershop style, built on lavender, herbs, oakmoss, and coumarin.
- Woody
- Warm, grounded scents based on cedar, sandalwood, vetiver, or oud.
- Spicy / Oriental / Amber
- Rich, warm scents with cinnamon, cardamom, amber, and resins. Bold and cold-weather friendly.
- Sweet / Gourmand
- Edible-smelling scents with vanilla, tonka, caramel, or chocolate. Cosy and crowd-pleasing.
- Floral
- Scents centred on flowers such as rose, jasmine, or violet — often used as accents in men's fragrances.
- Aquatic / Marine
- Cool, watery scents that evoke sea air and freshness.
- Chypre
- A sophisticated, mossy family built on a citrus top, a floral heart, and an oakmoss/patchouli base.
- Leather
- Smoky, animalic scents that evoke tanned leather, often paired with smoke or spice.